We’ve sat on your side of the desk.
Enroll Magic started inside a school marketing office, not an agency boardroom.
Bill, who spent years in an independent school marketing office, and Christin, a public librarian for eighteen years, started Enroll Magic to see the missing middle of the enrollment journey. Between the first ad and the first day of school, a family does a lot you never see. They read the tuition page twice. They come back after the open house. Then they go quiet for three weeks. Most schools find out how it ended, never how it went.
Our team follows that journey. Because we see where each family came from, next year’s budget goes where families actually find you, and we never take a cut of your advertising budget.
Schools kept asking for more, so our team grew to cover websites and admissions materials. And it’s all designed by people, not prompts.
Why “Enroll Magic”?
When a head of school sees every marketing dollar connect to a family who enrolled, it can feel a little like magic. We love that feeling. We also believe nothing about it should be hidden, so we show you exactly how it works. And we never take a cut of your advertising budget. What you set aside for ads is what gets spent on ads.
The values behind the work.
Prove it.
We measure success in families who enroll, not in clicks.
Fit the school.
We plug into how you already work.
Make leaders look good.
Our work exists to help you lead with confidence.
Fill the gaps.
Websites and admissions materials, from one partner.
Know schools from the inside.
Our strategy comes from real school marketing experience, not guesses.
Follow the family.
Every family takes its own path to your school. We follow it, so your team knows when to reach out and where to spend next.
The founders behind the work.
Bill
Managing Partner
Bill leads strategy, software and data. He has worked with independent schools for seven years, including time inside a school marketing office.
Christin
Brand & School Experience
Christin leads design and the school experience, from websites and admissions materials to how every family touchpoint feels.